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The museum represents two business interests and passions of Mike Curb, the museum’s owner. A long-time motorsports enthusiast, Curb is the owner and founder of the leading country music record label in the country. Current recording artists under the Curb label include Wynonna Judd, Tim McGraw, LeeAnn Rimes, Hank Williams, Jr. and Lyle Lovett, as well as a host of stars of tomorrow. Over the years, Curb has owned cars driven by NASCAR legends including Dale Earnhardt, Richard Petty, Dale Jarrett, Ron Bouchard and Johnny Sauter. This star-studded blend of auto racing and country music is well represented at the museum.
The exhibits – once crowded at the old museum site several blocks away – now command their new 20,000-square-foot home. The museum showcases NASCAR, Indy and modified race cars, as well as LeeAnn Rimes’ very first car, a 1995 black Dodge Viper. Two rare glimpses of NASCAR history are on display front and center in the new museum’s street-side windows – the #2 car Dale Earnhardt drove in his first Winston Cup Championship and the #43 car Richard Petty drove in his 199th Winston Cup win – sister-car to the one Petty drove in his 200th Winston Cup win that now resides at the Smithsonian Museum in Washington, DC. Images of popular recording artists cover the museum’s walls, stand on life-sized cardboard cut-outs and even appear on the hoods of a few race cars. Displayed among the auto racing memorabilia are gold record awards, autographed posters from country and pop superstars and tons of photos of recording artists.